In 2016, Jaime Jarvis got hungry. And that fiery, too-busy-to-eat, raging hunger led straight to a six-year endeavor building Yough from scratch.
Yough (rhymes with dough) seemed like the natural next step after spending nearly 30 years in food service and retail from a frozen yogurt shop, to bagels, specialty grocery, vintage clothing, nick-nacks at the local flea market and eventually into many facets of the coffee & cannabis industries.
Yough is a neighborhood vegan/plant-based convenience store and deli packed with a variety of breads, spreads, snacks, dips, delicious coffee, cold beverages, and much more.
We promise an ever-evolving assortment of the greatest food, beverage and sundry finds, be they old and faithful, new or obscure from local artisans to global brands.
Inspired by truck stops, hardware & general stores across the country plus Jaime’s own grocery and retail experiences, Yough offers up a unique assortment of everything everyone needs all the time.